Missing the Mark in Mobile Marketing

You know how it is when you watch one of those promotional videos and some guy demonstrates how he brings in thousands of dollars over night with just the drop of a hat?  You sit and think, well maybe this is finally the answer to your prayers, may this is the program that take you out of debt and over the top in this Internet marketing business.   Last week I thought just that.  I had watched the the Mobile Monopoly video through a half dozen times and it seemed like a sure thing but I still resisted the urge to jump in feet first.  It wasn't until I saw the same results demonstrated in a live broadcast done by a marketing pro I knew and trusted that I finally bought the package and set up a trial run of my own.

Not having a lot of cash to play with, I set up three different tests and my results were much less impressive.  A total investment of $100 (not counting the cost of the program) generated 55 leads in one niche and 16 in another.  This calculates to 71 cents a lead.  Not the outstanding results shown in the demos but the difference in results is likely due to my inexperience at copy writing and page design.  If I work at improving my followup emails I can see a good possibility that I will regroup my investment over the course of the next month.  Not a overnight success, but I do now have the beginnings of a niche related list and it includes people who have already demonstrated they are interesting the topic.  A step forward, however small.

My final vote on Mobile Monopoly is thumbs-up.  Even if my results are less than overwhelming, I think the program offers a great tool and educational videos on how to get started in marketing to the five billion cell phone users.  It is certainly the next move in marketing and MM is well worth the purchase price.

A couple of tips I picked up on my first efforts:

• Your display page is critical, keep to light backgrounds and clear readable type fonts.  It is a good idea to view your landing page on a cell phone.  You can see what it looks like on a mock phone display on http://testiphone.com.
• Research you niche first.  I failed to check sales in the niche on one product.  A second look showed a very low gravity on Clickbank products in that niche.  This should have been a clue that people were looking to buy answers in this field.

Mobile marketing has no where to go but up so it is definitely worth investing both the time and money to get in on the ground floor.  Remember though to run tests and analyze your results.  Don't be afraid to make changes or pull the plug if you run into a dead end.  Last but certainly not least, if you want to avoid the pitfalls of floundering on your own, seek the assistance of an experienced Internet marketing professional.  Sometimes a small investment now can save you big in the long run.

As a affiliate marketer I will receive compensation if you should choose to make a purchase through one of the links incorporated in this page.
Photo used under cc licence provided compliments of Kit Cowen/Flicker