The question is, how soon until Facebook takes on Google directly?

Places is the latest example of Facebook adding a feature that knocks a would-be competitor out of center stage. Foursquare, Gowalla and other location-based "check-in" services have to take a back seat to Facebook's, since most iPhone-owning Facebook members in the U.S. will automatically have access to this soon, if not already.

or so says Wilson Rothman in his latest commentary on MSNBC Facebook is the New Google

The Challenge is how do you best use Facebook as a business tool without burning out your friends and family members who have no interest in your business posts?

Filed under: New Launches

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